It doesn’t matter whether you’ve just started an ecommerce business or have been running your store for a while: finding ways to gain more website traffic, more visibility, more customers’ interest, more orders, and, in the end, more money is a permanent task for you. In general, in the world of ecommerce ‘more’ is always better. And our experience also confirms that having more products in your inventory means generating more orders.
Here are some reasons why continuous product addition to your store is one of the smartest ways to grow your drop shipping business.
1. The wider is the product range, the higher are your profits
Many sellers, especially the newcomers who don’t have enough relevant experience yet, forget that they can accompany the already displayed products with the related and complementing items. For example, if you’re selling phone cases, you can also add stickers and glue-on rhinestones to your product offer: these items let people customize their phones, and most likely, your buyers will be happy to use this opportunity.
Also, you can consider adding screen protectors or phone chargers to your product range: they are necessary for every phone owner, so, chances are, you’ll earn a little bit extra with the help of these ‘non-profile’ items – and the best part is, it will cost you nothing to import them to your store!
2. The bigger is the amount of products, the more catchy your store seems to the visitors
If your store is dedicated to a well-defined niche (and this is the best scenario because it allows precise targeting and efficient marketing), you can definitely think of numerous items that constitute this niche – and also remember a bunch of additional products that are directly connected to this topic.
Adding all of them to your store, you create an image of a well-thought-out enterprise that is based on a deep, profound knowledge of this specific area, and obviously, you inspire much more trust than a tiny store that lacks the most curious and demanded niche items.
3. The more goods you have, the more credible reviews work for the benefit of your brand image
Product reviews have a huge positive effect on conversion rates. People willingly share their opinions about products, and their reviews can be an excellent motivation for others to make a purchase. Visitors receive answers to many questions, and their trust to your store grows.
According to several researches, about 60% of potential buyers consider product reviews before making their purchase decisions. What is more, 63% of users prefer buying from the stores where customers’ feedback is provided. Even the negative reviews, which sellers are usually afraid of, are not always detrimental. In a moderate amount, they can cause even more buyers’ confidence.
4. The more items you offer, the more potential customers you can target
Your target audience, in fact, consists of several distinctive segments: each of them has their own specific needs, preferences, and expectations from your business. The more diverse is your product offer, the better are the odds of satisfying the needs of each particular customer segment – and the greater is the chance to convert your store visitors into actual buyers.
5. The more products you try, the better you understand the audience
How can you identify the potential bestsellers if you keep working with the same items over and over again? If you change your product offer from time to time, and add items to it for various reasons (new product launch on the market, growth in demand for the identical offline products, surge in the relevant online searches, etc.), you get a great opportunity to research your customers’ sentiment and preferences. This, in turn, lets you customize your product range, and enjoy the benefits of selling the most desired products on the market.
6. More products in your store bring you better search visibility and improve your SEO
Probably, you’ve heard that the more content you have, the higher ranking your site has on Google. The same is 100% true in ecommerce. Wider product range and more products pages dramatically increase your chances of getting ranked higher on Google and other search engines.
7. The more products you offer, the richer and more interesting your promo activity can be
If your goal is steady year-round profit, then you’re going to have to do more than just send out a tweet here and there. It’s going to take constant work on promotion, and part of that is going to be a willingness to try new tactics.
And with more products in your inventory you can have more ideas for your social media feeds, you can offer different deals and coupons on a regular basis, you can diversify banners and your email campaigns, and you’ll become more attractive for partners if you decide to start a referral program.
And remember, with drop shipping model there is no need for you to stock inventory and to keep your own warehouse. You can add new products to your drop shipping store in minutes and stay absolutely risk free.
So, let your online business grow with the help of the ‘more products’ strategy, and become the leading shopping destination in your niche!
[…] to make sure you have enough products to give your shop a feeling of authenticity. You can, and should add more products over time, but 30 to 50 is a good start. It’s enough to give your shop legitimacy, but not too […]
Great article. Thanks for sharing.
That is so true! For me having more products in a store is all about building trust, and trust is everything.